Last year on 26th November  the attacks on Mumbai, financial capital of India began at 8:36 PM. As the country commemorates the first anniversary of 26/11, Idea Cellular has come up with a new campaign, Talk for India, to mark the day.

According to the campaign, the net income of all voice calls made by Idea subscribers within India on November 26, for one hour between 8:36 pm and 9:36 pm, will be donated to the Government of India, in support of its initiative to strengthen the national security of the country.

The initiative will benefit the thousands of valiant men who risk their lives for the safety of Indian citizens. To ensure that these brave men are well equipped to fight those who attempt to disturb and destruct the country’s national integrity and peace, every one of the select 53 million mobile subscribers is urged to pick up the phone and make a call.